Social Media: Use of 3M Brand Identity Elements

Like any other medium, the key question to ask yourself when using Social Media as a communications tool is, "Is the relationship to 3M explicitly clear, e.g., as an employee; as a 3M strategic brand; as a third party?”

As an important reminder, 3M Brand Identity elements – e.g., the 3M logo or other 3M trademarks – are for 3M business use only. This means that the use of these elements for personal pages or non-3M business activity is not allowed without express written consent by 3M Legal and 3M Public Relations and Corporate Communications.

Interested in more information? Visit the Marketing Community Center on 3M Source (search: MCC) to read the social media standards, view additional information and resources and find out who to contact for help.

Coming Soon: In coming months, this site will host a series of examples and best practices on how best to leverage the 3M Brand Identity Strategy in Social Media tactics. Meanwhile please share your own examples and/or submit questions via the "Contact Us" link on this site.